Jamie McCallum's journey from Formula 1 to nature and conservation led him to set up Transfrontier in 1998 as a global communication, sales and research consultancy. Jamie is a charming and witty speaker who has worked in sustainability, sales and marketing. As a conservation specialist, Jamie has a lot to offer a forward-thinking business audience.
With expertise spanning nature, adventure, sport, technology and sustainability, Jamie McCallum's journey from Formula 1 to nature and conservation led him to set up Transfrontier in 1998 as a global communication, sales and research consultancy. Jamie sets up the technology and systems to help environmental projects around the world, including those aimed at thwarting poaching and smuggling.
Growing up in Argentina, Australia and the US, Jamie was passionate about horses, and nature was always close to his heart, even when he was working in sport, marketing and sponsorship.
His first foray into Formula 1 was when he worked as Frank Williams' assistant for two years. From this unique vantage point he watched an entrepreneur at the top of his game, and was involved in the sport at the highest level, including negotiations with Ayrton Senna and Alain Prost. His experience in the use of marketing and sponsorship to fund a passion, allowed Jamie to begin formulating ways in which to adapt these methods to working with nature and wildlife.
After working as Damon Hill's marketing manager, and then moving to IMG in Hong Kong as a sports agent, Jamie set up Transfrontier International in 1998, taking the F1 sponsorship model and applying it to conservation, and he began to increase revenue for nature events.
Going back to university to do a PhD on the protection of national parks, he returned with innovative and pioneering ideas, including setting up secret cameras to monitor human and wildlife traffic along the Mexico/US border. The results of this project demonstrated clearly the negative impact that the border wall was having on the environment. He used this experience to help the Zoological Society of London build covert cameras and ground sensors, with the backing of Google and several other corporations, to prevent poaching in various corners of the world.
Jamie's principal message is of the value that nature delivers to us. From F1 to conservation, he combines his skills to focus on his passion, and teaches businesses that CSR is not just about giving money to causes, but that there are so many other opportunities, including marketing collaborations, amongst others, to become engaged with CSR in a meaningful way, and to give their financial initiatives true value.
His response to biodiversity loss is to emphasise the need for businesses to participate in solutions for challenging environmental issues. He makes a clear connection between values. If we want clean air and fresh water, businesses have to go about CSR in a meaningful way, with a benefit for both parties. This makes relations long-term and more impactful, resulting in better outcomes for business, environment and society.
Still working for Transfrontier, Jamie continues to promote nature conservation and helps to build up CSR initiatives in corporate brands. Working with much success, Jamie can draw on his experience to speak about sponsorship and marketing, business employing conservation techniques, environmental protection and green innovation.
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