Former CEO and President of Scandinavian Airlines, now a leading businessman and entrepreneur, Jan Carlzon is a leading voice on business leadership. Founding investment and internet retail companies since leaving SAS, Jan knows how to create a successful customer-driven organisation. Believing that perceptions are everything, Jan is an excellent keynote speaker, a pioneer of service management and creative adversity in business.
Swedish businessman and keynote speaker Jan Carlzon, former CEO of the SAS Group, is an internationally lauded business thinker.
Jan’s specialist subjects are service management; strategic leadership and leadership development. His reputation as an effective turn-around specialist is built upon his impressive track record with three companies which he returned to profitability in unlikely circumstances.
Taking control of the trouble facing SAS when he arrived, Jan turned around the company’s fortune and soon the business was both making money and enjoying rave customer service reviews. A thought pioneer on the issues surrounding free competition within the European Airline industry, Jan’s innovative approach and unparalleled experience changed the floundering business’ fortunes, with strategic leadership and staff motivation at the centre of his strategy.
Before SAS Jan had turned around the outlook for Vingresor, one of Europe's largest tour operators, and of Swedish domestic airline, Linjeflyg.
Moments of Truth is Jan’s best-selling book which has made his philosophies accessible to the masses, and has been translated into 18 languages.
In 1996 he co-founded a Scandinavian Venture Capital Organization. Through this business, Jan is involved in over 20 emerging companies, mostly in IT industries.
Jan is President of the Swedish Tennis Federation and a member of the board of the International Tennis Federation.
With an MBA under his belt and decades of relevant experience, Jan can share his business expertise on the speaking circuit, educating companies with practical takeaways on how best to improve their profit margins.