One half of the Mr. and Mrs. Smith team, Tamara Lohan has taken a business idea and turned it into one of the UK’s most successful ‘aspirational but still accessible’ accommodation brands, earning her an MBE for services to the British travel industry. Her astute, honest speeches enthuse and inform budding entrepreneurs looking to turn their ideas into functioning businesses.
As the savvy entrepreneur behind the ‘aspirational but still accessible’ travel accommodation brand Mr. and Mrs. Smith, Tamara Lohan is well-qualified to inspire creativity and business-thinking in those wanting to turn their ideas into reality.
Tamara, CTO of the company, leads the development team who power the cutting-edge technology behind the website and the booking engine, and she has also launched the Smith Travel Blog, smithandkids.com, smithandfamily.co.uk and the Smith Hotels iPhone app.
In 2014, Tamara and co-founder James Lohan were awarded MBEs for services to the British travel industry.
Not knowing that her future career would require the skills acquired by a seasoned traveller and linguist, Tamara grew up between Spain and the UK, and studied languages at Oxford University. She officially caught the travel bug as she winged her way to Brazil for her first job to launch a new energy drink and began nurturing business ideas in her head.
As her career progressed, Tamara worked in the marketing departments of major international brands including Swissair, Honda, Unilever and Ericsson, and honed her technical knowledge through many data-driven projects, including building large CRM databases through online channels.
By 2002, the time was right to leave behind the security of her employee status. She set up her own company, an exclusive introductions agency known as The County Register, which paved the way for the launch of Mr. & Mrs. Smith.
A natural culmination of her inherent travel expertise and her newly acquired technical acumen, the business model behind the luxury brand brims with lessons that Tamara imparts to her audiences.
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