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Adrian Payne

Professor at Cranfield School of Management, Adrian is an authority on customer relationship marketing. A keynote speaker at public and in-company seminars and conferences around the world, Adrian draws on his practical experience in the business world as consultant and educator to many service organisations, professional service firms and manufacturing companies. 

If you are interested in booking Adrian Payne for your live event or require any additional information regarding Adrian Payne then please fill in the enquiry form and one of the Speakers Corner booking agents will contact you within 24 hours.

Call us on +44 (0)20 7607 7070
or email info@speakerscorner.co.uk

Adrian Payne Biography

Adrian Payne is  a frequent keynote speaker at public and in-company seminars and conferences around the world. He also acts as a consultant and educator to many service organisations, professional service firms and manufacturing companies. He is an authority on Relationship Marketing and Customer Relationship Management and is an author of eight books on these topics.

Professor Adrian Payne has practical experience in marketing, market research, corporate planning and general management.  His previous appointments include positions as Chief Executive for a manufacturing company and senior appointments in strategic planning and marketing. He has worked widely in the IT, financial services, professional services, telecoms and utilities sectors. He has also worked with many manufacturing firms and government departments. An internationally recognised authority and author...

Adrian Payne is  a frequent keynote speaker at public and in-company seminars and conferences around the world. He also acts as a consultant and educator to many service organisations, professional service firms and manufacturing companies. He is an authority on Relationship Marketing and Customer Relationship Management and is an author of eight books on these topics.

Professor Adrian Payne has practical experience in marketing, market research, corporate planning and general management.  His previous appointments include positions as Chief Executive for a manufacturing company and senior appointments in strategic planning and marketing. He has worked widely in the IT, financial services, professional services, telecoms and utilities sectors. He has also worked with many manufacturing firms and government departments. An internationally recognised authority and author on CRM, Relationship Marketing, Customer Service and Marketing Strategy. He has acted as an advisor, consultant and educator to numerous leading organisations. He is Chairman of the Advisory Board of Vectia Ltd, a leading European consulting firm and Chairman of Brand Finance Aust Pty Ltd.

Adrian is a visiting Professor at Cranfield University in the UK and a Professor at the University of New South Wales in Sydney, Australia. Previously he was Academic Leader of the Marketing Group, Director of the Centre for CRM and Professor of Services & Relationship Marketing and at the Cranfield School of Management, Cranfield University, He is a frequent keynote speaker at public and in-company seminars and conferences around the world. He specialises in addresses, workshops and executive programmes in Marketing Strategy, CRM, Customer Retention and Customer Service.

He is author of 14 books including the first text to be published on Relationship Marketing (Butterworth Heinemann, 1991). His other books include Relationship Marketing: Strategy and Implementation, (Butterworth-Heinemann, 1999, Advances in Relationship Marketing, (Kogan Page, 1995), Relationship Marketing for Competitive Advantage, (Butterworth-Heinemann, 1995) and The Essence of Services Marketing (Prentice Hall, 1993). His books The Handbook of CRM: Achieving Excellence in Customer Management (Elsevier Butterworth Heinemann, 2006) Marketing Planning for Service Businesses, (Elsevier Butterworth Heinemann, 2006) were published recently.

His innovative research is published in many journals including: the Journal of Marketing, Journal of Marketing Management, Journal of the Academy of Marketing Science, Long Range Planning, Industrial Marketing Management, European Journal of Marketing, Business Horizons, British Journal of Management, Journal of Customer Loyalty and Journal of Strategic Marketing.

He has been an invited presenter at many universities and institutions around the world including: Northwestern University, Darden School, University of Virginia, INSEAD, IMD, London Business School, Oxford University and Cambridge University.

Speaking Topics:

  • Understanding Strategic CRM
  • CRM: Strategies for Acquisition & Retention
  • CRM: Lessons From World Class Players
  • Strategic Marketing & Key Account Management
  • Loyalty is Out: Profitable Retention is In
  • Service-Profit-Chain – Metrics of New Marketing
  • Managing Customer Relationships for Competitive Advantage
  • Marketing Planning for Service Businesses
  • Value Integration Among Customers, Employees and Shakeholders
  • Service Excellence: The Role of Customer Relationship Management

In addition to the topics listed above,  he also specialises in highly tailored presentations

For more information or to book Adrian Payne, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk

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